YouTube · Data study
How Often Should You Post on YouTube? 1,664 Channels and 42,629 Uploads
more weekly views posting 4–7 times a week vs under once
By Elijah Westbrook · 2026-10-20 · 2 min read
Channels that post more get fewer views per video but more views per week. Posting less than once a week, each video got views equal to about 37% of subscribers. Posting 4 to 7 times a week, it was about 11%. But weekly totals climbed from 13% to 44% of subscribers. Waiting longer between uploads didn’t make a video do better.
n = channels
More videos, thinner views, bigger total
Each extra upload splits your audience’s attention, so the average video gets less. But every week adds up to more total views, and every video is another chance at a breakout.
Post as often as you can without the quality dropping. A slower schedule doesn’t make each video strong enough to make up the difference.
Waiting between uploads doesn’t help
Inside each channel, a video posted 2 days after the last one did exactly as well as one posted 2+ weeks later: 1.00× the channel’s typical video at every gap.
Don’t hold a finished video back to space things out. The gap itself does nothing.
n = channels
From my channel
How I did it
1,664 active channels with 1,000+ subscribers and 42,629 uploads from their public feeds. We compared posting pace across channels, then compared videos inside each channel by the gap since the previous upload.
The limits
The cross-channel part is a comparison, not an experiment. Channels that post more may differ in other ways, so this shows a pattern, not proof that posting more causes more views.
Questions
How many videos should I post per week on YouTube?
Channels posting 4 to 7 a week got the most total views per week (44% of subscribers) but the fewest per video (11%). Post as often as your quality allows.
Does posting more often hurt your channel?
Not in this data. Views per video went down, but views per week went up, and the time since the last upload made no difference to how a video did.
Is it bad to post two videos close together?
No. Videos posted under 3.5 days apart did the same as videos posted weeks apart (1.00× the channel’s typical video).